Hi, I'm Frost Li, nice to meet you!

I help companies grow and scale-up. I have helped to scale multiple companies as you can see on the clients page.

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I built and managed the growth team at Wish across acquisition, activation, retention, and resurrections that acquired and retained hundreds of millions of users with billions of GMV. During this time, Wish grew to be the #1 shopping app in 40+ countries and 500M+ users with the multi-functional growth team I built from scratch.

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Prior to Wish, I worked with the Pinterest growth engineering team, with a focus on retention and life-cycle marketing, turning manual marketing cycles into ML-driven automation. I also founded HackerMeter, which analyzed programmers’ code to match them with their best-fitting jobs. The company was later acquired by Pinterest. Before that, I was a search engineer at Twitter who built the real-time autocomplete system.

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With all the experiences, and working as Growth Advisor with many companies over the last year, I learnt how to lay a framework for companies to switch to growth mode and unlock the bottlenecks for scaling up in a sustainable way. By prioritizing and measure the right KPI, I help companies from strategic directions, all to way to technical roadmaps to reach the full growth potential. 

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I also love to help individuals to plan their career path as I wear many different hats throughout my career, have managed and scaled different functional teams. Drop me a line if you'd like to chat. 

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Is Frost your real name?

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Yes, as real as it's on my passport. I have to thank my parents for giving me such a unique name as I was born and raised in a tropical island (Taiwan), they want to have some natural cold water for me.